Custom WordPress functionality, engineered to last
Bespoke plugins and features built with real architecture — by the developer behind DiviFlash and DiviGear, products with 10K+ active users. Maintainable, secure, and upgrade-safe.
When custom plugin development is needed
No plugin does exactly what you need — off-the-shelf gets you 80% there and blocks the important 20%. You're stacking plugins to fake it — fragile and slow. You need a custom admin workflow. You need to connect WordPress to other systems — CRMs, payments, SaaS tools, or internal APIs.
What I build
- Custom features & modules tailored to your business logic
- Admin tools & dashboards, including React-powered admin UIs
- API & third-party integrations with proper error handling
- WooCommerce extensions and custom store logic
- Performance-minded data models — custom tables when postmeta won't scale
Pricing
Fixed-price by scope, not open-ended hourly billing. You get a quote before any work starts.
Final quote depends on your specific scope — book a free call and I'll walk you through the right tier for your site.
Who it's for
Businesses whose needs outgrew off-the-shelf plugins. Agencies needing a plugin developer they can trust. Product teams needing maintainable, standards-compliant code.
Technical approach
OOP & SOLID architecture — structured, testable code, not spaghetti in functions.php. Proper hook & REST usage — clean integration with WordPress core. Security & standards — sanitisation, escaping, nonces, capability checks by default. Upgrade-safe & maintainable — built so future WordPress/PHP updates don't break it.
Relevant projects
DiviFlash — an enterprise React module framework for Divi 5 on 10K+ active users. DiviGear — a custom SQL caching and relational query optimizer with flat tables and prepared WPDB access.
Related work
Real projects where I delivered this kind of work.
FAQs
Do you build plugins for the repository or private use?
Both — private/bespoke plugins for a single business and commercial-grade plugins built to the same standards.
Will the code be maintainable by others?
Yes. OOP/SOLID structure, WordPress standards, and documentation so any competent developer can maintain it.
Can you extend or fix an existing custom plugin?
Often yes — I can audit, fix, and extend it, or advise if a rebuild is the better investment.
Do you handle API integrations?
Yes — connecting WordPress to CRMs, payment gateways, SaaS tools, and custom APIs with robust, fail-safe handling is core to what I do.
Need custom WordPress functionality built properly?
Book a free call and I'll help you scope the right, maintainable solution. You get a fixed, scoped quote before any code is written, and we can start with a small first milestone so you see the standard before the full build.